Grape and wine production has great economical, social and strategic importance in Dubrovnik-Neretva County, like it did throughout the history.
Viticulture was undoubtedly influenced by superb connection with the world that Republic of Dubrovnik had. New grape varieties and technologies were introduced, encouraging easier development and cultivation, especially of the red grapes.
In 2007, According to Croatian Bureau of Statistics, Dubrovnik-Neretva County was the fourth wine producing county in Croatia (with 7% of total wine production), while in 2011 6.200.000 liters of wine were produced. Nationally, importance of Dubrovnik-Neretva County in national context is evident knowing that the first Croatian wines with protected geographical originare from this area: Dingač(1961) and Pošip(1965, protected in 1967).
Area of Dubrovnik-Neretva County is a part of winegrowing sub-region of Central and South Dalmatia and covers the area from city of Ploče to far south, Neretva valley and the islands.